--- title: How Quantitative Data Facilitates More Actionable Journey Maps | Whitepaper description: This journey mapping whitepaper highlights the power of combining qualitative journey mapping insights with quantitative data, to uncover what needs, tasks, and touchpoints are most influential in driving purchase. --- - [Instagram](https://www.instagram.com/ams_insights) - [Toolkit Login](https://voctoolkit.ams-inc.com/login/) - [Join Us](https://www.ams-inc.com/why-work-at-ams/) - [0 Items](https://ams-insights.com/registration/) [![AMS_web_logo_final](https://info.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/AMS_web_logo_final.png)](https://ams-insights.com/) - Services - [Your Business Challenges](https://ams-insights.com/your-business-challenges/) - [Our Solutions](https://ams-insights.com/our-solutions/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Powerful Results](https://ams-insights.com/powerful-results/) - Training - [Train Your Team](https://ams-insights.com/train-your-team/) - [Webinars](https://ams-insights.com/webinars/) - [Public Workshops](https://ams-insights.com/public-workshops/) - Knowledge Center - [Resources](https://ams-insights.com/resources/) - [Insights Blog](https://blog.ams-insights.com/) - [FAQs](https://ams-insights.com/frequently-asked-questions/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our Consultants](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) Select Page - Services - [Your Business Challenges](https://ams-insights.com/your-business-challenges/) - [Our Solutions](https://ams-insights.com/our-solutions/) - [Who We Help](https://ams-insights.com/who-we-help/) - [Powerful Results](https://ams-insights.com/powerful-results/) - Training - [Train Your Team](https://ams-insights.com/train-your-team/) - [Webinars](https://ams-insights.com/webinars/) - [Public Workshops](https://ams-insights.com/public-workshops/) - Knowledge Center - [Resources](https://ams-insights.com/resources/) - [Insights Blog](https://blog.ams-insights.com/) - [FAQs](https://ams-insights.com/frequently-asked-questions/) - Who We Are - [The AMS Difference](https://ams-insights.com/the-ams-difference/) - [Our Consultants](https://ams-insights.com/our-consultants/) - [Contact Us](https://ams-insights.com/contact-us/) # QUANTIFYING CUSTOMER EXPERIENCE: How Data-Driven Journey Maps Can Change the Game The most successful companies differentiate themselves not only by creating better products but also by delivering a superior customer experience. But what’s the best way to uncover pivotal moments that matter along the customer journey? Storytelling. And customer journey maps are one of the best storytelling tools. Journey mapping lets your customers tell you their own story. It involves a detailed examination of each point of customer interaction, their state of mind, the touchpoints they encounter, and ultimately the needs, or jobs-to-be-done, that must be satisfied along the journey. This whitepaper highlights the power of combining qualitative journey mapping insights with quantitative data, to uncover what needs, tasks, and touchpoints are most influential in driving purchase. Learn research techniques to arrive at: - Where you’re losing or at the most risk of losing customers - The drivers of customer loyalty - The most influential touchpoints - The tasks which customers are most and least satisfied with - Specific areas of the journey in which to focus innovation [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Finfo.ams-insights.com%2Fquantifying-journey-maps-whitepaper-2019%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Finfo.ams-insights.com%2Fquantifying-journey-maps-whitepaper-2019%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Finfo.ams-insights.com%2Fquantifying-journey-maps-whitepaper-2019%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=How%20Quantitative%20Data%20Facilitates%20More%20Actionable%20Journey%20Maps%20%7C%20Whitepaper) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Finfo.ams-insights.com%2Fquantifying-journey-maps-whitepaper-2019%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Finfo.ams-insights.com%2Fquantifying-journey-maps-whitepaper-2019%3Futm_medium%3Dsocial%26utm_source%3Demail) ### Get in Touch - [(781) 250-6300](tel:(781)%20250-6300) - [inquiry@ams-inc.com](mailto:inquiry@ams-inc.com) - Applied Marketing Science, 78 Blanchard Road, Suite 203, Burlington, MA 01803 ### Affiliations [![PDMA](https://info.ams-insights.com/hubfs/AppliedMarketingScience_June2021/images/logo2.png)](https://www.pdma.org/) [![AMA-logo-white](https://info.ams-insights.com/hubfs/AMA-logo-white.png)](https://www.ama.org/) [![cxpa-logo-white](https://info.ams-insights.com/hubfs/cxpa-logo-white.png)](https://www.cxpa.org/) [![MAN_logo_horizontal_white](https://info.ams-insights.com/hubfs/MAN_logo_horizontal_white.png)](https://www.mapi.net/) [![insights_logo-light](https://info.ams-insights.com/hubfs/insights_logo-light.png)](https://www.insightsassociation.org/) [![ISBM-logo-white](https://info.ams-insights.com/hubfs/ISBM-logo-white.png)](https://isbm.smeal.psu.edu/) ©2025 Applied Marketing Science, Inc. | [Sitemap](https://ams-insights.com/sitemap_index.xml) | [Terms of Use](https://ams-insights.com/terms-of-use/) | [Privacy Policy](https://ams-insights.com/privacy-policy) Follow Us: - - - ![](https://dc.ads.linkedin.com/collect/?pid=19853&fmt=gif)