How Quantitative Data Facilitates More Actionable Journey Maps [Whitepaper]
Register for exclusive early access to this free whitepaper that examines the role of quantitative data in journey maps by looking at the consumer coffee maker purchase.
This paper highlights the power of combining qualitative journey mapping insights with quantitative data, to uncover what needs, tasks, and touchpoints are most influential in driving purchase. Learn research techniques to arrive at:
Where you're losing or at the most risk of losing customers
The drivers of customer loyalty
The most influential touchpoints
The tasks which customers are most and least satisfied with
Specific areas of the journey in which to focus innovation